Mike Baldwin
Associate DirectorJob Description
Our client, an ambitious and expanding FMCG company, is currently seeking a Brand Manager for the UK market.The role is based in London with some flexibility to work remotely.
As a Brand Manager, you would be responsible for developing and executing the brand strategy to enhance the visibility and market presence of the products.
You will take ownership of brand initiatives, ensuring they resonate with consumers, drive engagement, and ultimately contribute to the growth and success of the brand in the UK.
The responsibilities of the Brand Manager will include, but will not be limited to:
- Develop and implement comprehensive brand strategies
- Continuously monitor market trends and consumer behaviour
- Lead the conceptualization, development, and execution of creative marketing campaigns
- Utilize market research and consumer insights to gain a deep understanding of the consumer base.
- Manage key brand activations including brand partnerships & trade activation
- Collaborate closely with cross-functional teams to ensure consistency in brand messaging and initiatives
- Manage and allocate budgets effectively to support brand initiatives
- Enhance the brand's visibility and equity in the UK market through effective branding, PR, and social media strategies
- Bachelor's degree in marketing, business, or a related field
- Proven experience as a Brand Manager in the UK market gained in the consumer goods industry
- Strong creative thinking and problem-solving skills
- In-depth knowledge of the UK consumer market, trends, and competitive landscape
- Effective communication and presentation skills
- ????Proficiency in market research and analysis tools
- Fluency in English
- Readiness to travel
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