The Impact of HR on Company Performance

21 February, 2024

On the 6th of February 2024, we hosted a virtual Q&A with senior HR leader, Hein Knaapen.

This engaging conversation explored how human resources could truly make an impact on company performance.

Hein Knaapen, the Managing Partner - Europe at CEO.works, has a proven track record of partnering with leaders to generate value. He previously served as the CHRO at ING Bank, where he was responsible for the company-wide HRM and People strategy for over 53,000 employees across 45 countries worldwide.

His extensive experience and knowledge cultivated a deep dive into the critical role HR plays in enhancing company performance. Within HR, multiple functions contribute to the long-term growth of an organisation.

The audience was invited to submit questions beforehand to obtain tailored advice suited to their business case. A rare opportunity for many professionals seeking personalised advice from leaders and mentors in the profession.

Topics of discussion included value creation, impactful succession planning and the growing importance of people analytics. Advice was also given to those moving into their first CHRO role – this was of great interest amongst attendees.

“When moving into your first CHRO role the key is to remain focused … ask yourself ‘how is this initiative, this solution, this priority going to make us a better company’.”

This session was recorded. To receive the link to the recording, contact Katie.

If you are a HR professional wanting to be notified of similar events, contact Katie Insley, Associate Director in our HR team directly, here.


Hein has previously appeared on the EMEA Recruitment podcast, hosted by our Founder, Paul Toms. In his first episode, Hein addresses his approach to cultural change and talent attraction. His second episode shares an extensive summary of his career and experiences. Find both links here: