Unlocking HR Innovation: Heineken's Digital Transformation Journey - Q&A

02 May, 2025
Unlocking HR Innovation: Heineken's Digital Transformation Journey - Q&A

On Wednesday 21st May 2025, we’re hosting an exciting Q&A event with the Director of Global Digital HR Transformation at Heineken, Herman Rolfers.

In central Amsterdam, we’re bringing together senior HR professionals from our Dutch network to hear Herman’s first-hand insights into pioneering innovation in HR technology.

He’ll share his experiences of Heineken’s HR digital transformation journey, working with start-ups and scale-ups to uncover innovation in HR technology, and using generative AI to unlock productivity.

The session will begin with a presentation by Herman, followed by an audience Q&A. Guests will then have the opportunity to network with their peers.

If you’re interested in attending, or would like more information on future HR events in the Netherlands, please get in touch with Katie Insley, who leads our HR recruitment division in Amsterdam: [email protected]


Herman Rolfers took part in our Executive Interviews series in September 2024, sharing the unplanned career moves that led him to his current role at Heineken. You can read his full interview on our website.

We’re proud to continue our long-standing collaboration on informative and insightful events with Heineken.