With over 20 years’ experience leading HR teams across diverse industries in Europe, Armand Sohet has hired many HR professionals. Here’s why he compares it to pairing cheese and wine…
Armand Sohet is the Chief Sustainability, HR and Communications Officer at AkzoNobel in Amsterdam. His experience ranges the automotive, pharmaceutical, software, defence, and energy sectors.
“A question people very often ask me is: What is it about recruiting and assessing HR people?” Armand says.
Pairing cheese and wine
An image came to him while presenting to a Swiss-German audience – it’s like pairing cheese and wine.
“Imagine you buy a fabulous bottle of Petrus or Cheval Blanc - a very expensive, €1,000 bottle. You’re thrilled, thinking, this is going to be an experience of a lifetime! So, you grab a camembert (because it’s French and it feels like the right pairing for a fine French wine), but then you try them together, and - let’s be honest - it’s terrible. You wouldn’t admit it, of course, because it’s such an expensive bottle, so you convince yourself it’s good.
“But it’s awful, because the lactic acid in the camembert will always clash with the Cabernet Sauvignon or Merlot in the wine, leaving a metallic taste that’s just unpleasant. I tested this with people who didn’t believe me, and they agreed. So, I said, “Instead of spending €1,000 on this wine, why not just get a €7 bottle of cider to go with the camembert, or maybe a ten or 15-year-old champagne? The bubbles in the champagne will help balance the lactic acid, and it’ll actually be a great experience.”
How does this apply to HR professionals?
In his personal life, Armand enjoys finding the perfect wine and cheese combination, but it’s much harder to find the best match between people and a company, he believes.
“Imagine the cheese is your company and the wine is the person you’ve brought into it,” Armand explains. “You’ve hired the bottle of wine, because it’s prestigious and expensive, but it doesn’t fit. It’s not necessarily a good match, even if it costs a lot.”
So, what is he looking for in his team?
“Sometimes, people are like Swiss wines – a red that goes well with nearly anything,” he shares. “They don’t always stand out as the best, but they fit in well with a lot of different settings.”
Whether you’re looking for a Petrus or a Sauvignon blanc, our HR recruitment specialists are committed to finding the perfect match for your team.
From large-scale restructuring to building teams from scratch, EMEA Recruitment has experts with a wealth of experience in HR who can help – get in touch through our website: https://www.emearecruitment.com/pages/human-resources
Armand spoke to Katie Insley, Director in our HR recruitment division, as part of our Executive Interviews series in April 2025.
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