Creating a culture of Diversity & Inclusion is critical for unlocking innovation across organizations. As we mark Pride Month, we’re looking at the strategies used by some of the most reputable businesses in Europe to promote a sense of belonging in their teams.
According to a leading study by Catalyst, inclusive organizations are twice as likely to meet or exceed their financial targets. The same research found that these companies are six times more likely to innovate, eight times more likely to improve business outcomes, and 35% more likely to outperform their industry peers.
Across leading organizations, leaders are embedding D&I into how they recruit and retain talent, as well as empowering their people, to unlock innovation and create high-performing teams.
We asked senior executives to share the strategies they use for developing diverse teams that drive innovation.
Minimize bias in the hiring process
“The most important factor in developing innovative and diverse teams is attracting the right people while actively minimizing biases during the hiring process,” says Hannes Wengle, Deputy Group Chief Procurement Office at Selecta.
“In my view, affinity bias is particularly critical to address, as it leads to overestimating candidates with similar backgrounds or interests,” he continues. “This bias can hinder diversity and innovation from the outset.”
An essential foundation is to build a broad talent pool with professionals from diverse backgrounds and experiences, while ensuring a competency-based interview process. We’ve written a comprehensive guide to reducing bias in the hiring process for those seeking advice.
Shape an inclusive environment
“If you want to increase the impact, you need to work on the whole environment versus an individual situation or initiative,” believes Christoph Hajjar, the Human Resources Director Switzerland at Heineken.
“By creating an inclusive environment where different perspectives and views are valued and encouraged, team members are motivated to share individual ideas and experiences.”
Laura Montagu, the VP HR EMEA & India at Crocs, Inc., who was previously Senior Director HR EMEA at Under Armour in Amsterdam, agrees: “It’s that sense of belonging, welcoming ideas and inputs, helping people feel safe and connected, celebrating uniqueness, and creating KPIs that really help the team be innovative together.”
Create a culture of empowerment
Hannes focuses on retaining top talent in his team by “creating an environment where people can thrive”.
He explains what this looks like in practice: “This means fostering a culture of continuous learning, development, and empowerment. While general theories about enrichment and empowerment are valuable, I believe the approach must always be tailored. Each individual has unique needs, and what motivates one person might not resonate with another. Leaders must deeply understand their teams, adapting to their dynamics and individual preferences.”
Christoph has seen increased creative solution finding, and stronger team dynamics, through the same approach: “Simply put, generating a workplace where people feel empowered to bring their best self to work is the secret trick.”
Embed purposeful policies and processes
When Laura was with Under Armour, she looked at the company’s policies, processes, and initiatives through a D&I lens to drive impact and create purpose.
For example, in the EMEA region, the organization developed an annual teammate engagement and cultural calendar to celebrate diversity, while employees are invited to regular training and development programs on issues such as racial justice.
“It’s fundamental that you make your environment as safe and inclusive as possible for all teammates,” Laura adds.
This environment not only enhances productivity, but can also reduce employee turnover, says Hannes. With a higher retention rate, “the team remains engaged, innovative, and diverse.”
EMEA Recruitment can not only support with building an inclusive hiring process, but we act as a true talent partner to organizations to ensure Diversity & Inclusion is embedded throughout the employee lifecycle.
If you’re looking for practical advice, get in touch with our team and we will connect you with a specialist in your area.
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